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The secret to on-line growth is its Measurement

At Datafence our passion is driving on-line sales, delivering new customers and generating more revenue from existing ones. Running through this is a common objective we share with you: ROI (Return On Investment). The more ROI you get the longer the partnership blossoms with a growing on-line business. We use a custom analytics package we have developed with our partners to track all on-line and related off-line so you can get access to your bottom line in real time
For a successful on-line business, there are three main interlinked attributes:
  • Visibility and Branding.
  • Incremental Traffic.
  • Increased Conversions.
Climbing the ranks of the search engines is a strategic and time-consuming process. Keywords alone won't cut it anymore as search engines are flooded with submissions. As the search engines become more sophisticated, their algorithms rely more on site context, design and content than key words alone to determine search rankings.
Datafence, Solutions gives you access to skilled experts who analyse, study these algorithms and develop custom solutions for your business. We'll continuously review your site rankings and give you recommendations on how to improve it -- complete with small steps you can implement immediately, a competitive analysis and finally long-term strategies
In order to get work out how to achieve the agreed sales KPI's we write an on-line marketing plan tailored to you. A lot depends on whether you have a site, are planning to build a completely new one and your market positioning.
We provide the following eMarketing services:
  • On-line Marketing Strategy / Creation of a Marketing Plan
  • PPC Management
  • SEO
  • Product Data Feed Management
  • Email Management
  • Affiliate Strategy and Management
  • Analytics / ROI Management / Tracking
  • Ongoing Management
 
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